Photographer of the Day: Barbara Kruger

Barbara Kruger

b. 1945

Today’s PotD is my gurl, Barbara Kruger. She is one of the main post-modern photo feminists, right up there with my other gurl, Cindy Sherman. Kruger studied visual arts at Syracuse University and Parsons School of Design, and though she is known for her photographic images and bold text, she initially used crochet and sewing to create feminist pieces. A girl after my own heart.

She went into design for a while, and, well, that’s no surprise, considering the work she is known for. Like Heineken, she exploited mass media and consumerism to bring her points home on the subjects of women’s rights (especially reproductive rights,) obsession with consumerism, and desire. What makes her so important is, well, she did it first.

Your Body is a Battleground in one of her most well known pieces on women’s reproductive rights.

Bold text over a red, black, or white background was one of Kruger’s signatures. Kruger noticed how much images and text affect our interpretation of things, and she exploited that to the max. She has created some installations with her bold text covering the walls, floors, and ceilings of a gallery.

https://collabcubed.files.wordpress.com/2013/09/kruger_at_hirshhorn_beliefdoubt_typography_escalator_3_collabcubed.jpg?w=240&h=635Belief + Doubt

Kinda critical of mass media as propaganda, amiright?

Kruger has been quoted as saying, “Pictures and words seem to become the rallying points for certain assumptions. There are assumptions of truth and falsity and I guess the narratives of falsity are called fictions. I replicate certain words and watch them stray from or coincide with the notions of fact and fiction.” Homegurl paid attention, saw what words and pictures do to people, and made that a central part of her art making. You go girl!

One of the other beautiful things she has said? “When I first came on the scene when I was working on magazines, the art world in New York felt like 12 white guys.”

Finger snaps to my gurl Barbara for layin’ down some truths.

Of course, I have to talk about her achievements, like being in the Venice Biennale and was the recipient of the Leone d’Oro for lifetime achievement. She has taught for places like the Whitney and UCLA, to name a couple.

Kruger didn’t expect herself to become an artist in “the art world.” She’s been working now for decades, and is one of the most important and dynamic artists of our time. So, hey, if you don’t think you’re gonna be an artist, who knows! Never say never! You may one day be one of the most recognized names in the history of art! How’s that for positivity?

That’s all for today’s fierce Photographer of the Day. The next PotD will be Annie Leibovitz. Keep an eye out!

Happy Shooting!

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